Happenings around the halls of AREA O2

by Victor Obenauf

It has been a fun time here at
AREA O2. We recently finished a broadcast commercial for the Vegas market for Sleep Apnea TMJ of Nevada. The spot was shot for JB Creative (a great small agency.) We shot the spot on a small stage with great lighting, HD and the AREA O2 JIBoTRON 5000. It looks very nice!


Another fun project we did was project manage the audio for a new educational teddy bear being manufactured in China to be sold in the U.S. The project was for Aigo Digital Solutions in the USA and China.


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Current Faves

Anything by Chet Baker
Trailing of the Sheep in Hailey
Voodoo Donuts in Portland
old school peter

This picture

Trying to be nicer
Wednesday Novemenber 5th 2008
Gus: Thanks for the muffins, cupcakes, etc.
Madmen on AMC
Mezzanine Tulum Mexico
Karaoke at the 44 not the O bar
16 oz drip coffee. Peter’s buying.
Taking the stairs


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EDITOR'S DESK

Production Pathways

by Gus Gustafson

In the creative world everyone is looking for the ‘new thing’ and the ‘new way’ to communicate their message. Here at AREA 02 we are no different, with each project we take our viewers on an emotional ride, drawing people into a world and letting them experience something unique to each clients message.


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NEW IN CYBERSPACE

The Launch of the New
AREAO2.com Website

by Brent Swain

area02.com

The new AREA O2 website is set to launch in the coming weeks and features the new company identity. The new website has a stream-lined, sleek design that guides and excites the eye while navigating the online media-intensive world of AREA O2.


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NEW FROM AREA O2

Watch Our Madonna Video

by Peter Roberts

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Copyright ©2004 RSL Interactive.

Did you have something else in mind?

This week AREA 02 welcomed the International Fairs and Events Association Convention, longtime client and the conventions presenting sponsor, Festival Media Corporation to Boise. Festival Media Corporation is a leader in progressive sponsorship opportunities in the Festivals, Fairs and Events space.

Check out this video clip from an award winning show we produced for Festival Media on Boston’s Fisherman’s Festival and enjoy a fish story about the Madonna del Soccorso.

The week was filled with meetings and proposals about new interactive initiatives designed to leverage client web sites, sales content, and email lists to create more effective messaging. We are still smiling from days spent with people who celebrate life all year long, the IFEA members.

Now in production a "virtual wrap-up" of the convention for Festival Media Corporation.

festivals.com

RELEVANCY IN MARKETING

AREA O2 Ramps Up For Ski Resort Marketers, Thumbs Nose at Onion Growers

by Victor Obenauf

Attracting new and younger customers and stealing from competitors continues to be the name of the game for the ski industry. The key to getting those people: relevancy. This is defined as giving customers the right message at the right time in the right place. And even going as far as to let the customer decide how that approach should be.

This strategy continues to point to the web. Web video, blogging, and permission based emails continue to become increasingly popular and effective. At AREA O2 we are positioned to provide a solution on these fronts.

Watch Video >

Email us for info about web video and viral opportunities: contact@area02.com.