Current Faves

Anything by Chet Baker
Trailing of the Sheep in Hailey
Voodoo Donuts in Portland
old school peter

This picture

Trying to be nicer
Wednesday November 5th 2008
Gus: Thanks for the muffins, cupcakes, etc.
Madmen on AMC
Mezzanine Tulum Mexico
Karaoke at the 44 not the O bar
16 oz drip coffee. Peter’s buying.
Taking the stairs



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EDITOR'S DESK

Production Pathways

by Gus Gustafson

In the creative world everyone is looking for the ‘new thing’ and the ‘new way’ to communicate their message. Here at AREA 02 we are no different, with each project we take our viewers on an emotional ride, drawing people into a world and letting them experience something unique to each clients message.


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NEW IN CYBERSPACE

The Launch of the New
AREAO2.com Website

by Brent Swain

area02.com

The new AREA O2 website is set to launch in the coming weeks and features the new company identity. The new website has a stream-lined, sleek design that guides and excites the eye while navigating the online media-intensive world of AREA O2.


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Happenings Around The Halls Of AREA O2

by Victor Obenauf

It has been a fun time here at AREA O2. We recently finished a broadcast commercial for the Vegas market for Sleep Apnea TMJ of Nevada. The spot was shot for JB Creative (a great small agency).  We shot the spot on a small stage with with great lighting, HD and the AREA O2 JIBoTRON 5000. It looks very nice! 

Another fun project we did was project manage the audio for a new educational teddy bear being manufactured in China to be sold in the U.S. The project was for Aigo Digital Solutions in the USA and China. 

We ended up using Brad Rowen voiceover god of Boise, Idaho and the voice of Randy Thomas who is a voiceover talent for The Insider, Entertainment Tonight and The Academy Awards. She has a dynamite voice if I do say so. 

I lost ten pounds this summer lugging the JIB arm up a trail on the Sawtooth Mountains for the Department of Lands video we shot for Donahoe Pace and Partners. The eight minute video was shown to the approval of the Idaho Guv. The video will be shown throughout the state of Idaho as part of an education and P.R. piece.

And among a few other projects, we rolled out a website called www.gadbolt.com which showcases nature videos on DVD and ambient sound discs. AREA O2 oversaw the complete production of the project which includes rich web visuals and moving video.  

We have added a new internal interactive department we call “AREA O2 Fluid.” It’s an awesome addition to the video department giving us a seamless integration opportunity for video and web. Expect to see our new website rollout in the coming weeks. 

Here at AREA O2 we have heard the many rumbling of the sour economy and spending cuts. However, we are excited about the opportunities presented in this period of challenge. Marketers tend to look at wasteful spending more carefully. They want more value, measured results, and they want to move the meter. If your are looking for ways to leverage existing dollars and create better results and better awareness please give us your consideration. 

AREA O2 continues to offer video production and web development that puts the message in front of the customer via the internet, microsites, blog and email. Please call 208.939.1010 for more information.

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Visit Gadbolt.com