CELINE

Celine由Céline與Richard Vapiana於1945在法國共同成立，原以客製化童鞋起家，並且以由卡通畫家Raymond Peynet所設計的紅色大象為品牌標誌，不過在1960年Celine將品牌重新定位，轉為生產女性時裝，專注於運動衣著以及功能性衣著，在轉型後也將品牌標誌更改為現今熟知到凱旋門，使得品牌更有辨識度，直到1996年被全球最大的奢侈品集團LVMH收購，成為最廣為人知的精品品牌之一。

Celine is founded by Céline and Richard Vapiana as a children’s shoe customization store in 1945 in Paris. Their original logo is a red elephant that created by cartoonist Raymond Peynet. Later in 1960, Celine repositions itself as a women ready-to-wear clothing brand that specializes in sportswear and functional garment. After the transition, the brand decided to replaced the logo as Blazon Chaine which made the brand more distinguishable. Celine is acquired by LVMH in 1996 as a part of the world most successful luxury group.