Singer Pharrell Williams partnered with fashion designer and A Bathing Ape creator, Nigo to established BBC Ice Cream in 2003. The clothing retail brand also has its clothing line. Since the last collaboration with Reebok, BBC created another vivid collection with the vintage silhouette QUESTION LOW. The color bocking is young and fun which is really eye-catching. The over all suede fabric brings back the fashion trend in 2000s.