Alexandre Mattiussi reopened his brand in 2011 after some years of working at Dior Homme, Marc Jacobs and Givenchy. AMI are the initials of Alexandre Mattiussi’s name and the French translation for ‘friend’. Embroidered De Coeur logo can be easily recognized which instantly embraced by young generation. His main design garment is casual and laid-back daily wear with non-gender specification.