AUTRY, founded by Jim Autry in 1982, gained fame for its sleek and streamlined design, along with the iconic American flag logo. Initially offering a range of athletic shoes, it eventually made a significant impact with the "Medalist Tennis Shoes," named the best in 1985. However, following the founder Jim Autry's passing in 2009, AUTRY experienced a gradual decline. It wasn't until 2019, when Marco Doro, Alberto Raengo, and Gino Zarrelli took over, with Patrizio di Marco as the president, that Autry successfully rejuvenated itself and once again emerged prominently in the sports market.