LEVI’S® – The Original Denim Icon
Since its founding by Levi Strauss & Co., LEVI’S® has become the world’s most recognized and imitated denim brand. With a legacy of creativity and authenticity, it continues to inspire generations and has earned millions of loyal fans.
Today, LEVI’S® stays true to its original spirit while pushing the boundaries of fashion. Sold in over 110 countries, our denim, apparel, and accessories let people everywhere express their unique style.
Step into the history of LEVI’S® and discover the true origin of denim—an enduring symbol of style and originality.