French fashion brand Veja was founded in 2004 and launched its first sneaker in 2005. Founders Sébastien Kopp and François-Ghislain Morillion work closely with cooperatives of small producers with ecological materials and ethical production process. Transparency and social responsibility have been at the forefront for the founders. Ever since the shoes were worn by British royalty and high-profile celebrity, Veja became one of the most recognizable brands for young generation.