NEW BALANCE

Joe Freshgoods是一位來自美國芝加哥的設計師，並於2014年創立個人同名品牌，他有著獨特的設計手法，將歷史與文化結合，再移轉至衣著之上。New Balance 550首次於1989年發售，由知名球鞋設計師Steven Smith所設計，原先以籃球鞋為定位，在90年代的NBA球場上備受歡迎後品牌不再推出，直到2018年，新任創意總監Teddy Santis在品牌90年代的設計目錄中，看見了990 V2、1300以及550設計圖，Teddy Santis對550產生極大的興趣，並決定重新設計推出。鞋面架構維持了90年代的樣貌，而中底與外底採用升級的材料，同時增加舒適度與耐用性。

Joe Freshgoods is Chicago based designer that created his own brand in 2014. He uses a unique blend of brand narrative, historical, and cultural references, which allow him to create authentic connections with streetwear lovers all over the world. 550 originally released in 1989 and designed by legendary sneaker architect Steven Smith. In 2018, the new assigned creative director Teddy Santis, saw the brand’s 90’s design catalog that include 990 V2, 1300 and 550. His interest of 550 made him rebuilt from scratch and finally released the model in 2020.