NEW BALANCE

New Balance 550首次於1989年發售，由知名球鞋設計師Steven Smith所設計，原先以籃球鞋為定位，在90年代的NBA球場上備受歡迎後品牌不再推出，直到2018年，新任創意總監Teddy Santis在品牌90年代的設計目錄中，看見了990 V2、1300以及550設計圖，Teddy Santis對550產生極大的興趣，並決定重新設計推出。鞋面架構維持了90年代的樣貌，而中底與外底採用升級的材料，同時增加舒適度與耐用性。

Originally released in 1989 and designed by legendary sneaker architect Steven Smith. In 2018, the new assigned creative director Teddy Santis, saw the brand’s 90’s design catalog that include 990 V2, 1300 and 550. His interest of 550 made him rebuilt from scratch and finally released the model in 2020. The upper took the homage of the original structure but the midsole and outsole had an upgraded material. This chunky low-top looks become fashion industry new favorite.