AIR JORDAN 1

AIR JORDAN

作為 Air Jordan 系列的開山之作，Air Jordan 1 毫無疑問是球鞋文化歷史長河中最具故事性的一款球鞋。在那個被黑白二色主宰的籃球鞋年代，Air Jordan 1「Chicago」與「Bred」配色的亮相，將當時的「舊秩序」徹底粉碎，同時也開啟了一個傳奇球鞋系列的光榮之路。Air Jordan 1 High OG Rebellionaire 設計主軸以 Air Jordan 1 High OG 為雛形輪廓，配色以黑灰的影子為主調，鞋身上佈滿了 “They can’t stop you from wearing them” 的字樣，加上後跟點綴的兩個 X 符號，呼應 Banned 的故事元素，是雙融合了經典與傳奇性的全方位鞋履。

Designed to re-tell the infamous story of the NBA prohibiting Michael Jordan from wearing black/red shoes, this upcoming release sees the upper covered in writing that lays out Jordan’s intent to defy the rules and absorb the monetary fines imposed by the league. That decision proved to be shrewd and fruitful as it helped lay the foundation of Jordan Brand long before it officially became an entity in 1998, a business move that would help form the overall Jordan portfolio that is worth more than one billion.