Neek Lurk found ASSC in 2015. The branding inspiration was from his mental health struggle at age 27. Because he worked at Stussy as social media marketing manager, he already had connection with many celebrities. The connection leads the brand to have high profile exposure without any advertisement. ASSC teamed up with FRAGMENT. Both of the brand logo were overlayed each other. Using the traditional oversized print on the back complete the design.